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Think Big, Start Small

If there is one thing out there that I think most new affiliates need, it is a reality check. I don’t say that to be rude, I say that because it is the truth. Many come into the business seeing what one site is doing and thinking “I can do that”, or come up with a unique idea and think all they have to do is post it on the web and sit back and watch the dollars roll in.

This article uses poker as examples, however the same principles apply in every affiliate market.
Others are poker players who have decided “Hey, I know poker – I’ll become an affiliate”, or have sold products via Adsense and think that somehow makes them an internet marketer. The fact is that you are going to have to be very lucky to make money within your first couple of months. Most studies/polls I’ve seen suggest that most affiliates don’t even get their first real money players until 6 months to a year since their website(s) have been started, and even then they are lucky to make three figures a month.
Many people think that when they are starting any form of business they should “think big” – and while that isn’t the worst advice, I think two extra words make it a lot sounder advice:
Think big, start small.
By starting small, I mean no matter what grand ideas you have, you don’t execute them right away. You should start with a small website first, that focuses on a smaller market, and requires less work and maintenance. First off by doing this, you will soon learn if this is the business for you. Many, many people jump into this business and lose interest after a few months.
Unfortunately many of those people have also poured hours of work into websites, and spent lots of money on a design, hosting, buying links etc. only to find it is all for nought. By starting small, you’ll also gain a lot of experience and education in many areas including establishing and marketing to target audiences and search engine optimization.
You’ll also most likely go a few months without earning any money, and if after 3-4 months of that you still have an enthusiasm for the business, you’ll know that you have the discipline to stick it out when spending more time doing this.
Believe me, I speak from experience. My first site was a money maker right off the bat – I catered to a community and audience that was seeking specific data, and as I started small it worked out very well. My second site was a much bigger site covering many target markets and it ended up being – well honestly, a failure for the most part. If I had started off with the bigger site, I doubt I’d still be in this industry today.
In my first six months of that site, myself and my assistant must have spent a combined 8-10 hours per day on it, and at the end of that six months we had made a grand total of $0. However by starting small at first I was very familiar with the industry and how it worked, and knew I had the enthusiasm to keep going. I currently run over 50 sites and only a few of them are sites that focus on more than 2 specific markets, and to be honest I have a lot more success from the smaller sites that focus on a couple of specific markets.
There are many, many site ideas out there that focus on specific markets. I want to use some examples from the Think Big, Start Small suggestion that I posted above, and what I would do if I was a new affiliate just starting out.
(1)Think rakeback site covering all the poker rooms out there, start a site focusing on rakeback for just one poker room.
Rakeback is a huge part of this industry these days. Whether or not you agree with rakeback, you can’t ignore it as more and more players get “smartened up” and realize that they should be playing at sites with rakeback available. So it makes sense for many new affiliates to think that all they need to do is open up a rakeback site, and wait for the players to come in droves.
I mean, all you have to do is tell a player that they’ll get 30% cash back by signing up on your link and they’d be crazy not to click. Conversions are so much easier that way, and while the player profits you profit too. The problem here is that the competition out there for rakeback is incredible – a search on Google provided me with over 1.5 million hits on rakeback. I skimmed just a few pages, and saw dot com rakeback sites as far back as page 41.
Many of these sites make six figures per month and spend most of that making sure they stay that way – if you think you’re going to be able to compete with the likes of RakeTheRake, RakeTracker and Rakeback Resource even within a year, you’re dreaming.
So what I would do when it comes to this is start a small rakeback site to begin with. This rakeback site would focus on just one poker room, and not one of the bigger ones either. Rather than something like Full Tilt or Absolute Poker, I’d look at sites that are relatively new to the game, however have a good marketing plan and are at least going to try and build a brand name.
I’d actually stay clear of the US market altogether to be honest, because due to the UIEGA and the limited sites that support US players now, the competition for those is very high. You might think that you’re actually limited in creativity when it comes to a site like this, but if anything it just encourages you to be creative, and come up with more ways to have content.
It also makes life easier when it comes to doing link exchanges, buying ads etc – no need to cover a lot of different markets and buy ads for numerous different keywords – you focus just on “______ rakeback” and you’re good to go.

You may not realize it – but this is actually a lot easier way to get players to sign up than some big huge rakeback site. I even have proof for you! I created a site that launched on January 2006, focused on Fortune Poker Rakeback.
I added content and got some link exchanges. Since then I have updated it maybe twice, and that was just to add in a newsletter. Despite that, it was #1 in google for “Fortune Poker Rakeback” for over a year, and #2 in google for “Fortune Poker” for six months.
As of August 2010, it is currently #2 in google for “Fortune Poker Rakeback” and #10 in google for “Fortune Poker” – and it hasn’t been updated in four whole years! I get approximately 5 hits a day all from search engines, and get 5-10 new signups per week.

(2)Think about a site covering many poker players, start a site focused on one poker player.
In my opinion, this is one of those niches that are actually overlooked – sites dedicated to poker players. If you research keywords you’ll see lots of people search for the “celebrity” poker players like Phil Ivey, Gus Hansen, Phil Laak, Doyle Brunson, Chris Moneymaker and Daniel Negreaneau. However there aren’t that many sites that market to the online player. And the sites that are there – just aren’t that good!
To paraphrase a famous saying – show me 1 person who is searching for Phil Ivey on google, and I’ll show you one person you could be making money off. There is a reason the biggest poker rooms on the internet have the biggest poker pros – it is what attracts a lot of players, particularly new players. Have you ever seen the waiting list on a table when “pros” are playing at Full Tilt?
And I’m not just talking about Phil Ivey – people like Scott Fischman back in the day would have a triple figure waiting list.
Starting a site focused on one poker player can be so easy, and not time consuming at all. The website practically writes itself. You figure out what people are looking for – either via programs like Wordtracker or by looking at competition or hell, just asking random people that are interested in poker. Then you build a site around that.
People want to see bios, pictures, tournament reports and updates, news, gossip, videos and most importantly: where that poker player plays online. There is many, many ways to market to these people(becoming an ebay affiliate and having an iframe with everything Phil Ivey related for example), and the most simplest method is “Hey, you appear to be interested in Phil Ivey. Well, he plays online – click here to see where!” and just like that, you are very likely to have a conversion.
And for the most part these will be newer poker players too – while a lot of these only have a $200-$250 value, maybe 1 in 10 will stick around and be uncomfortable leaving their “home” site, so you’ll be able to get a ton of rake from them for very little work. Full Tilt are also usually great at keeping players coming. Their store is a great example of that(well I’m busto but have 1200 points and only need 300 more for the hat – I’ll deposit again!) as is the new black card program.
so remember – focus on poker players who play online because that is where the biggest conversion can be. This is a market with very little in the way of competition, and no matter what poker player you are promoting, you should be able to become top 3 in google within 2 months.
(3) Think about a site covering many poker rooms, start a site focusing on just one poker room.
This is very similar to the rakeback suggestion, but is a very common idea so I wanted to write about it. Many people get into this market seeing the sites like PokerListings , and think that they too can create a site based on that. However this is a huge undertaking, requires a ton of work, and has very little payoff because unfortunately there are way too many sites out there like that. Your focus is also all over the place and covers many different demographics.
Even if you start a site focused on just one market(like poker rooms that accept US players) it is still a hell of a lot of work, and sites like that I wouldn’t even think about without a beginning advertising budget of at least $10k.
However you can of course start small by focusing on just one poker room. Lets use Party Poker for example. The first thing to note is they don’t accept US players, so hosting your site outside the US is probably a good idea. A quick google of “Party Poker” and quite honestly the results are overwhelming.
There’s a couple of blogs in the top 20, and some sites that have very poor SEO. Again, I really do think it would be easy to get in the top 10 on google for this. SEO for people looking for “Party Poker Bonus Codes”, reviews, stories etc and keep the site updated regularly with news.
I mean really – you can write a daily update just letting people know what tournaments are going on at Party, or writing blogs about random games that you watched and random players. Expand it further by listing rules and details of all the games available at Party, and just research, research, research into any potential keywords.
Also just so there is no confusion – I don’t mean promote JUST one room. Start a couple of mini-sites, focused on specific poker rooms. See what works on one, what doesn’t work on the other and so on, and compare. It’s a lot better having data from different sites and different markets to compare to.
Finally, keep an eye on any new poker sites arising, and begin marketing for them. The early bird catches the worm! First of all as they are a new site you should be able to negotiate a higher revenue increase with the affiliate manager – I’d be telling them that you want to create a whole site devoted to them, and if they don’t agree to any sort of revenue increase(even with based on performance) then I’d be moving on.
Once you’ve come to an agreement, get a site up devoted to this new site, and do everything you can to be in the top 5 with google. I’ve had my biggest successes doing things like this – I used to do it for every new site that started. Now there WAS a lot that were a waste of time as they died within a few months.
However perhaps 1 in 10 poker rooms will stick along and do well, and I’ve did exceptionally well at some new sites that have did that(ie: Cake). Oh and remember – if you’re signing up at a new poker room and they aren’t listed in the “Affiliate Program Links” to the left, shoot me an e-mail and I’ll get you a sub-affiliate link and let you know whether I have heard anything bad about that program or not.
So just remember: Think Big. Start Small. Work hard. And most importantly – make money!
Good luck.

Content is King

You can have an SEO-driven site, you can have the slickest webpage on the internet, and you can have the most comprehensive, thorough poker room reviews available.

But unless you have lots of content, you’re not going to get very far with the search engines.
One mistake affiliates often make, is working hard on a website, getting the design “just right”, adding about 10 poker room reviews and some strategy articles, then just sitting back and waiting for the money to pour in.
They’re going to be waiting a long time.
I started a site in November 2004, when I knew little about Search Engine Optimization. I had read a lot of articles on it, and was beginning to understand it, however in the following months this site would go through three or four revamps, as I constantly switched things around to try and optimize the website to the search engines, and emphasize certain keywords more than others, as well as pick up on some major mistakes that were causing search engines to see my website in a negative manner.
Yet my site was still in the top ten on Google for various keywords, and four months down the road, was #1 for many, many keywords even though my site was still not fully SEO-friendly.
The reason for that quite simply, was content. The site covered Bingo, Poker, Casinos and Sportsbooks, all in one place. I refused to launch the site until I had at least 100 articles available for the visitors, the majority of which were reviews.
Once the site was launched, I didn’t stop, and had frequent updates daily, on a set schedule. 8am EST? Sportsbook News. Noon? Bingo News. 4pm? Poker News. 8pm? Casino News. Midnight? Announce a new review, or feature a certain promotion, and also add the actual review, so I was looking at five or more updates per day, no easy task.
I wasn’t just copying and pasting news from any poker room or bingo halls newsletter, then adding my affiliate link. I was rewriting everything, so that every article I added was full of unique content, not found elsewhere. Not only that, but I was updating all the reviews as any changes occurred, making sure my site was fully updated, with no outdated or incorrect material.
You know what all that hard work became? It became a success, and has made a lot of profit over the years.
No matter how well your website is designed or seo optimized, the one thing that both visitors and search engines look for is content. If they come to a website not updated since three months ago, with a lot of content that is incorrect or outdated, they’re not going to stay around, not going to bookmark it, and are definitely not going to trust the websites content.

If you’re launching an online campaign, regardless of the focus of your site, aim to write content daily. Launch the site with 50 articles, and have a new article daily. If you’re struggling to come up with content, start posting news about poker room promotions, reload bonuses etc, or even start a blog, which will be full of unique content, and something that adds more of a personal touch to your site.
Get your website off to the best start; give your visitors as much information as possible. So much information that they can’t condense it all in one visit; that they have to bookmark the site and come back again, and again…..and again.
Give them content. Lots of it!

10 Things I Do After Building a Website

I wanted to do a follow-up article to my article: How I Build a Website in 10 Easy Steps. First, let me thank everyone who “shared” that article via social sites like StumbleUpon. It ended up getting a crazy amount of traffic with over 15,000 views in two weeks, so thanks for that.

Of course building a website for most affiliates and webmasters is probably the easiest thing – it’s what to do NEXT that’s the tough part. With the website mentioned in that article, OrderofBooks.com, being a month old now, I wanted to write an update on how the site is doing, and talk about 10 things I have done or will do, now the site’s actually launched.

How the Site is Doing

Before we go any further, I thought it’d be good to give an update on how the website’s actually doing since launch.
Traffic wise, it’s been great. It started ranking for the primary keywords almost immediately. In the month of July there were 1,360 unique visitors brought in from the search engines.
My only source of income in July was from Amazon Affiliates. I saw 266 click-thrus, 45 ordered items, which at 8.5% was $38.90.
Honestly, I am ECSTATIC at the early results. My aim with the site is to make $250 a month, and to hit 16% of that after one month, with my weak-ass call to action(“Best Price Here” beside every book) and only about 5% of the eventual articles I’ll ultimately have on the site is fantastic.
Now let’s get onto things that I have did since launch, and things I will be doing…

1 Content Writing

This is the obvious one that everyone should be doing after a website is launched. Keep it “fresh” and keep adding content. The site currently has 34 pages of content up. The majority of these are simply “order of books” but there is a couple of exceptions, like some news items and a user interaction article.
The news items are something I will try it – if a book is announced, is it worth me writing an article about it? Will enough people pre-order it? No idea, but things like that you have to try and monitor to see how they do.
User interaction articles are good too, as it can keep people coming back. Along with a poll I did to encourage user interaction, I’ve started writing a monthly article covering “what I read” with the hope that visitors will contribute too, which helps keep the brand name of the site fresh in their mind. Also helps them in regards to coming back if there is replies to any of their comments.
I’ll continue to have content published on a regular basis on the site – ideally daily, or every 2nd day. This is a site that will rely heavily on quantity of content to increase income.

2 Link Building

I actually haven’t did any link building on the site yet, but this is something I should be doing to increase rankings, and cement my position as the #1 site for the primary keywords I am targeting. The topic of link building is so vast I’m not even going to begin to cover it in this article, but it’s something I’ll be looking at doing over the next few weeks. I’ve traded a couple of links to other book sites, and had a few friends blog about it but that’s it.

3 Geo-Targeting

If you don’t geo-target, you’re an idiot. Plain and simple.
Geo-targeting is a MUST for practically any website, for so many reasons. First of all it’s just plain silly to promote poker rooms to US players that can’t play there, or send Canadians to a US-based retailer when there’s a Canadian equivalent that they would use instead.
Second, you can use geo-targeting to further improve your call to actions. You know that call to action you have on your page, midway through an article, with the eye-attracting text “Best Online Casino”? Change that to “Best Online Casino for Canadians” and watch the conversions rise. It’s like personalizing a site for a user. That’s why so many of those dating/weight-loss popups and banners you see mention your home city based on IP.
For geo-targeting, I decided to focus on the UK, US & Canada at this time. UK people see links to Amazon.co.uk, Canadians see Amazon.ca, and the rest of the world including USA see links to Amazon.com. If I see a surge of traffic from other countries then I’ll look at considering them.
If English isn’t the primary language for that country then I’ll even look at translating the content for that country. Of course when you do something like that you need to pay attention, and make sure it’s worthwhile. Then if it is, you can continue to do it for other countries.
So for example – USA, Canada and UK were my top 3 visiting countries. Australia was 4th but with only 31 visitors. If that number increases, then I’ll look at also geo-targeting for Australia and promoting an Aussie retailer.

Seriously, geo-target. Get the Epik GEO-IP plugin for WordPress, use coupon code DealerDan so it’s only $40, and enjoy making that money back overnight. That’s not an affiliate link or coupon or anything – I make $0 from that. I just cringe every time I visit a poker portal and see the US Flag prominent everywhere, being that I’m based in Canada.

4 Making Things Easier for Myself

After you’ve built a website, it becomes a “grind” where you’re mostly doing the exact same things over and over again. What I like to do is do that for a week, then look back at what I did, and see how I can make it easier for myself.
With OrderofBooks.com, the most obvious part was adding the actual lists of books. I had to:
(1) Write in the title of every book in order.
(2) Write in the year of every book in order.
(3) Add in the individual URLs from 3 different Amazon websites.
All within special HTML tags. It was a real chore, taking around 30 minutes depending on the author. Now one thing I could do right off the bat is outsource this – and I did to my employee – but if you’re outsourcing, you still want to make it as easy as possible for the person who is doing the work. It’s cheaper for you, and the easier the job the better they’ll do.
So I got my coder on the job, and we made it so that all I do is grab the ISBNs and put them in a list like this:
[1451627238]
[1416593640]
[1451627246]
That’s all the work required from my end, and the program he wrote outputs it like this:

It now takes mere minutes to generate a page of content.
What you NEED to do is evaluate and re-evaluate everything that you’re doing, and look at ways to make it faster, be it shortcuts on code, php includes, outsourcing, whatever. If you don’t do this the “grind” will eventually get to you and put you off working on your websites.

5 Analyze The Traffic / Understand Your Visitors

One thing I love to do with a new site is sit back and analyze every visitor that comes in through the door. You can get solid information with stat programs like Google Analytics, and even more detail with software like Clicktale.
I like to look at the keywords that brought the visitor in, look at what OS/Browser etc they are using, and try and determine who the visitor is, and what exactly they are looking for. With Clicktale I’m able to see exactly what they do on my website – how fast they read it, if they click anywhere else etc – and am able to get a good idea of how well my website served them.
People are always so focused on conversions, but I pay a lot more attention to non-conversions. I like to look at those visitors that came to my site, and figure out why they left. Then look at ways to convince that visitor to DO SOMETHING on my site. Something that will make him remember the site. Maybe an easy link to bookmark it? A comment option? A vote in a poll?
You won’t make money from every visitor to your website. But that doesn’t mean you can’t try.
In the case of OrderofBooks.com it’s likely that the visitor is using it as an informational resource. Perhaps he just wants to know the order of a certain book series so he can hit up his local library or used book store the next day? Sure, that’s fine. But then maybe I should provide a one-click printable list of the book series in order for them to carry in their wallet? Or a one-click solution to e-mail or text them the list? All branded with my website URL of course, so they don’t forget it.
Of course you can also learn a lot from the visitors that DO convert, which leads me to…

6 Better Call to Actions

Having the best possible calls to action on your page is important. Sometimes you don’t know what the best CTAs are, so have to resort to split-testing to determine what works and what doesn’t.
My initial call to action was a very tame and vague “Best Price Here” beside each book title, as indicated below:

Now that was working, but maybe it could work better. People like buttons, so adding a button to click would be a good idea. I’m also using geo-targeting, so I really should take advantage of that.
One additional thing I noticed however was that 35% of my sales were Kindle sales. With books mostly being available in hardcover, paperback and now e-book format, I decided to take advantage of that as well. So I have now changed the CTA to this:

It still needs a bit of work – the buttons are a tad “squashed”, but it gets the point across. It’s a “choice” call to action too, which is always my preferred call to action. Now the users not thinking “should I buy this book via this link?”. They’re instead thinking “Do I get the hardcover, paperback or Kindle version?”. It’s like linking to an online casino or online poker room. Rather than say “Click here to play”, I prefer to offer them options to “Download”, “Visit the website” or “Instant Play”. That way the user immediately bypasses the “Should I click this link” phase, and instead hits the “What link do I click” phase.
Of course, adding these calls to action isn’t enough; I need to analyze them, see what people are clicking, do split testing, try out a wide variety of different things and make sure these are the best possible CTAs I could do. I noticed a few visitors visiting from their iPads for example; it might be worth me creating CTAs specifically for that crowd. “Read this on your iPad right now – click here” or similar.

7 Additional Profit Options

Often when affiliates build a website, they have a one-track mind. A poker affiliate for example will make his lone source of income from revenue at poker rooms, when there are so many other options. Poker software, poker training videos, poker e-books to name just 3.
One thing I’ll be doing over the next couple of weeks is hopefully adding AdSense. On top of that, there are numerous other affiliate programs out there I can and will promote. I’ll set up some sort of banner rotation in the next few weeks, promoting things like e-book readers, audio book websites etc.
Once the banner rotation is set up, I’ll also be able to sell ad space to companies and bring in income there. I can also start to promote DVDs of any books that were made into movies.
Finally, I’ve just started adding merchandise links to some of the pages. That visitor who is searching for the “order of Jack Reacher books” may not be looking to buy them online, but he’s most likely a fan of Jack Reacher. Therefore ideally he’ll see something like this:

And make a purchase there.

8 Targeting Secondary Keywords

This is another thing a lot of affiliates slack on; they figure out their primary keywords, but then forget all about additional keywords.
I don’t want to give TOO much away here keyword wise, but one example would be people who, instead of typing in “_____ order of books”, type in “_____ order of novels”. Boom, just like that, additional keywords to target.
People also like recommendations, and while doing keyword research I noticed a common key phrase was “If you like ________, You’ll Love…”, so I’ve started optimizing slightly for that phrase, with a section like this at the end of each article:

9 Protecting My Brand/Keywords

This site is making money and doing well. The future is bright. A large part of this is simply lack of competition. Unfortunately “lack of competition” is something that doesn’t last. (Especially when the idiot webmaster writes a series of articles explaining everything that he’s doing!!!)
If you’re making money off a niche that isn’t too competitive – look to keep it that way. Based on the main keywords that are making me money, I’ve bought a few additional domains. Maybe I’ll build on them and maybe I won’t – but the main thing is making it harder for other people to compete with me.
Sure – you don’t NEED an exact match domain to rank – but it really does help, and is always a great way to get off to a rolling start when it comes to ranking in the search engines.
Plus if it ends up being a profitable website, I can end up building the additional websites and completely dominating the search engines. Let’s say the #1 result on Google for a phrase gets 60% of all clicks, and that’s where you rank. Guess what? That’s 40% of people that AREN’T clicking through to your website. Yet if you end up ranking for #2, #3, #4 etc then you’re able to capitalize on those people.

10 Being Patient

The final advice I can give you when it comes to what to do after building a website is simple: patience.
Sometimes things don’t work out. Maybe your site isn’t ranking, maybe you’re getting visitors but no conversions – whatever. Lots of bad things can happen.
The worst thing you can do is be impatient, and make rash, drastic decisions. One of my friends recently built a site, and was frustrated that he was only ranking #12 for the phrase he was targeting.
Rather than be patient, slowly build the site and turn it into a quality resource, he ended up buying numerous “link package deals”. Within a week his site went from 20 quality backlinks to 5000+ backlinks, mostly due to blog comment and forum spam. His google ranking went from #12 to #700.
As Benjamin Franklin so aptly put it: “He that can have Patience, can have what he will.”
If you’re doing everything I suggested in these articles then don’t sweat it – you’re doing everything right, and it’ll eventually pay off.

How I Build a Website in 10 Easy Steps

I find that a lot of new affiliates when launching their first websites, really struggle over the process. This was very evident after “Black Friday” in the online gambling world, when I was contacted by many new affiliates about capitalizing on the effects of Black Friday.
Unfortunately you really have to strike when the iron is hot, and two months after the fact I’d say maybe 5% of those affiliates actually have a working website. Some gave up during the building stage, while others are STILL focusing and planning it all out.
I think it’s great that people put a lot of effort into building a website, but for the majority of affiliate websites, there’s no reason to stop you from having your actual website up and running within a week. Sure it may not be the greatest website in the world; but that’s part and parcel of running an actual website. You start small, and you build. This is something any experienced affiliate knows, and there will come a point where building a website will become second nature.
This article is more focused on the planning & building of a website, and how to turn a concept into reality. It’s not focused on the nitty gritty like web hosting or seo.
I’ve been building a lot more websites lately, some big and some small, and I wanted to write an article listing the 10 steps that I put in to building a website.
That step by step affiliate guide was also designed for completely new affiliates, while I believe that this article can also help experienced affiliates who may be stuck in a rut, with a few unfinished websites out there.

#1: Come up with a Money-Making Idea

The first part of step 1 is simple: come up with an idea. The second part is even easier: figure out if this website idea will make you money.
For this example, I’m going to use the website I decided to build called OrderofBooks.com. Standalone novels are a thing of the past these days, and many of the big sellers, especially in the fiction world, are part of a series.
I’ve always found that there aren’t very many good resources when it comes to finding the order of books. Your best sources are the authors homepage, out of date lists from Amazon, or websites that require third-party editing like Wikipedia.
So my idea was simple: to create a website that would list the order of all book series ever. A big catch-all website that would cover the order of books. This is a great example for this step by step guide because the majority of income is on affiliate sales, yet it’s also a valuable resource for people AND relies heavily on being content driven, which makes the upkeep minimal.
Now I had came up with the idea, it was time to decide if I could make money from it. I’d already did research like this in the past, by creating “_____ Books in Order” lists on Amazon, and seeing income from it, so I knew it would make money. I can make money mainly from affiliate links, possibly some adsense income, and also via selling merchandise related to the books.
I estimate that after a few months, this site should be able to bring in a bare minimum average of $250 per month, with the sales also helping to increase my percentage at tiered revenue share websites like Amazon. It’s not going to make me a millionaire, but the upkeep on this website is minimal. I’ll probably spend an hour a month on this website, and a $250/hr rate isn’t bad at all. I can even outsource the work so that I’m making $200 for about 5 minutes work per month.
It also helps massively that it’s a project I actually want to do, and know I will enjoy doing. Nothing drives a website better than passion.

#2: Buy a Domain

My next step is always to go to GoDaddy and see if I can snap up a good domain. You’d be surprised at how many decent unregistered domains there are out there.
Sometimes you can’t find anything you like, in which case you contact the owners of a domain you do want and see about purchasing it.
Either way, get a domain that you want, and are happy with. I find by getting the domain, it’s a lot easier to visualize the website and get the thoughts flowing, both from an interface and content perspective.
OrderofBooks.com was an excellent domain for what I wanted to do, based on both keywords, common sense and a nice easy domain to remember. My #1 choice would’ve been BookOrder.com but that was registered already, and when I saw OrderofBooks.com available I didn’t think twice. I didn’t even think to check for “OrderBooks.com” or anything like that as I feel that domain would confuse potential visitors.

#3: Plan out a Design

I find that when I’m planning out a website, it really helps to visualize it and having a basic design helps. It doesn’t matter if the websites going to be rather complicated; just having a design on paper helps.
When you can visualize the website both in your head and on paper, you can really get the creative juices flowing. Just get a general idea of the content you are going to have, and then map it out like this:
(Thumbnail below – click for full size image):

Now that part’s done, I can visualize the site in my head. It’s time to focus on the meat and potatoes of the website: content.

#4: Content Research: My Own Ideas

I leave the computer, notepad and pen in hand, them come up with as many content ideas as possible. Will I implement them right away? Of course not. But it’s good to have a visualization of where your site can be in months, or even years. It means you aren’t restricted, and can plan your site accordingly for the future.

#5: Content Research: Other Peoples Ideas

One of the simplest things you can do: get advice from others. Determine your target market, then question them and see if they have any ideas, or reinforce any concepts that you have.
A few months ago I built a website for a specific type of bag that people carry around. I was unfamiliar with them, so I went out in the street or in stores and chatted to people buying the bags. I explained I was building a website on that topic and was looking for feedback and ideas.
The fact is: people love to share their opinion on any topic, especially something they’re passionate about. I’ve talked to some people to the point that they want to sit down and have a coffee or beer, and go in-depth about it. (Many are even interested in the affiliate market, so I kill two birds with one stone by getting new sub-affiliates!).
Honestly, this is my favourite type of research. If you’re sitting there building your umpteenth online poker portal about the “best poker sites” or the “best ways to deposit” sit back and think: when was the last time you actually connected with your target market? When did you sit down and talk to them, and ask them what they’re looking for?
I don’t smoke cigarettes much anymore, but when I go to a live casino I always hang out in the smoking area. I’ll chat to people and my questions are usually in this order:
“Winning much?”
“What game are you playing?”
“Do you never play that game online? And why not?”
Just those few questions can help you get in the mind of a casino player, and start attracting the whales with ease. Real people are the best method of keyword and content research.
For OrderofBooks.com it was rather simple – I explained the website to people, and asked what they’d want to see on it. Would they be interested in book descriptions? Author descriptions? I asked them what series of books they read. I asked them when they read the first in a series of books – what do they immediately do after? What are they looking for in an online resource?
Things like that help really steer your website in the right direction.

#6: Content Research: Online Keyword Tools

The sad thing is most people jump straight to this step, and because of that they’re missing out on so many potential keywords. Theoretically if a keyword or keyphrase is in a tool then that information is already out there. By doing the prior two steps you have the ability to come up with some real untapped areas you can capitalize on.
For Order Of Books I had the general idea and also used a few tools like Google Keyword Tool to help out. I was also able to get an idea of authors or characters that people were searching for by using the simple Google Search Engine.
For example I type in “order of m” and I get:

Not very helpful. But I start adding vowels onto that:

Two ideas right there: Mitch Rapp(the character), and Michael Connelly(the author). Spend about an hour on that and suddenly I’ve got about 2000+ article ideas.

#7: Full Content Plan:

Now is where I get down to the nitty gritty: I write down a complete list of all content that I’m going to write, or have written for the site. I categorize it, and I plan out how the website will look if/when all content is added.
Will OrderofBooks.com ever have over 2000 articles? That depends on whether or not it makes money. If I have 100 articles on there and have fallen short of my projected income, then I have to decide of it’s worth it. If, based on the work I mentioned above, I’m making $150 for every hour I work on the website, then it’s still likely that I’ll keep building it(because the more content I add, the more potential income I earn).
But if I have 100 articles and I’m making $20 an hour, especially when that isn’t consistent income, then it’s likely I’ll let the website sit there and stagnate. Either way, it’s good to have an end game; a plan of where the site can be if it reaches its fullest potential.

#8: Get a Design

By this point, I can fully visualize the website in my head. If it’s a simple enough website I’ll either use one of the basic themes I have already, or I’ll head on over to themeforest and pick up a theme that matches what I want. That’s what I did for OrderofBooks.com.
If it’s complicated then I’ll use the design/coding skills offered by Epik Media, my go-to guys, to get it done.
I find a lot of people these days like to spend hours trying to figure out how to design themselves. Man, leave that to the experts. Design is important for many reasons: the biggest reason to me is having a website that you’re proud of, and a web design that you yourself find visually appealing, and can look at every day. The more you love your website, the more passionate you are about it, and the more you want to put into it.
And the more you put into it, the more you get out of it.
With OrderOfBooks.com I bought a theme from ThemeForest, made a few tweaks myself, and have submitted a “to do” list to Frank at Epik Media for a few things out of my grasp, like a sick looking header, and a few design tweaks.

#9: Write Minimal Content

Another stopping point for many people: they like to launch the website with absolutely tons of content. Therefore it takes a long time for the site to get launched, as they’re busy working on content.
Don’t do that. Launch the site, have a few articles and then start adding content every day. I personally feel this will help the website better in search engines to see that it is constantly updated. It also helps because with the content live, you can think of changes you need to do immediately, rather than make it a big job where you have to go back and edit 300 articles.
For OrderofBooks.com I wrote 4 static pages of content pre-launch. Since launch I’ve written 2 news articles, and I plan on writing at least 2 static pages per day.

#10: All the Tech Stuff

This is all the final stuff to get your website going. Get your web hosting set up, get your CMS installed, get it launched, do your basic SEO, install your plugins, list it with all the search engine webmaster tools, publish your content, add your affiliate links, etc etc.
Once you’re an experienced affiliate all of that is an extremely easy process which shouldn’t take more than a few hours at most. And hell if you really want to you can outsource it.
All of the above should honestly not take you more than a week. I’d estimate you could combine the above into about 20 hours of solid work, and maybe even less. The largest part of the work for me is the content research because I never rush that, and I like to take my time with it.
Really, the building of a website is the easiest part. The hardest part comes after that.
But that’s another article for another day…

The Best Advice You Will Ever Get. (Website Fan Base)

The Best Advice You Will Ever Get.

The most common question I get from affiliates is “Why is my site not making me any money?”. Most of the time, they’ve spent over a hundred hours working on their website, yet it’s making little, if any money online.

Welcome To My Blog.

Hey and welcome to my blog. this is the first post of my blog. Not sure what to write so i`m going to introduce my occupation. which is a website designer. my current website is www.XXXGasm.com and here is the intro. I will post again soon :).

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